Have you noticed a recent change to the package size of a product you regularly purchase? Be careful, you could be the unwitting victim of shrinkflation.
Shrinkflation is a subtle technique used by some manufacturers to boost profit margins on their products without attracting the attention of their customers.
About two weeks ago, we presented the Dop Index at this year’s (virtual) Why R? conference. It was great to have the opportunity to talk about what motivated us to build the index, and how we put it together.